Winners of the 2023 PATA Gold Awards are introduced in the present day by the Pacific Asia Journey Affiliation(PATA).
Generously supported and sponsored by the Macao Authorities Tourism Workplace(MGTO) since 1995, this yr’s awards recognise the achievements of 23 separate organisations and people, together with the Designated Areas for Sustainable Tourism Administration (DASTA), Galaxy Leisure Group, Hong Kong Tourism Board, Incheon Tourism Group, Jeju Tourism Group, Kerala Tourism, Korea Tourism Group, MGM China, Nepal Tourism Board, Sabah Tourism Board, Sands China Restricted, Sivatel Bangkok Resort, SriLankan Airways, SOTC Journey Ltd, Taiwan Tourism Bureau, Tourism Authority of Thailand, Tourism Fiji, and TTG Asia Media Pte Ltd.
The 2023 PATA Gold Award Presentation hosted by MGTO will happen in New Delhi, India on Thursday, October 5 throughout PATA Journey Mart 2023.
Ms Maria Helena de Senna Fernandes, Director of the Macao Authorities Tourism Workplace mentioned, “Congratulations to all winners for the expertise displayed on this yr’s superb initiatives which deliver a brand new vigour to tourism within the post-pandemic period. With Macao dedicated to construct a various and high quality vacation spot, we’re honoured to help the PATA Gold Awards and assist encourage a vibrant and sustainable growth of the business within the Asia Pacific area.”
“On behalf of PATA, I wish to prolong our warmest congratulations to all PATA Gold Award winners and Grand Title winners, in addition to all of this yr’s members for his or her submissions. I stay up for celebrating the accomplishment of this yr’s winners who really characterize the values of the Affiliation in working in direction of a extra accountable journey and tourism business within the Asia Pacific area,” added PATA Chair Peter Semone. “As well as, I might additionally prefer to as soon as once more thank MGTO for his or her invaluable help and cooperation in direction of this mission.”
Underneath the steering of PATA headquarters, 22 unbiased judges from all over the world chosen the winners of the 21 Gold Awards and two Grand Title Winners.
The PATA Grand Title Winners had been introduced to excellent entries in two principal classes: Advertising and marketing, and Sustainability and Social Duty.
MGM China, China obtained the PATA Gold Award 2023 Grand Title in Advertising and marketing for its “Turning A Conventional Cultural Image Into A Advertising and marketing Catalyst” marketing campaign. Ten years in the past, MGM launched the Lion IP model technique with the primary Lion Dance Championship, leveraging the lion dance – an internationally recognised Lingnan tradition icon — and turned this native cultural image into long-term model engagement technique. The corporate proposed the event idea of “tourism+”, which champions native tradition as its central theme below the Lion IP technique. Utilizing this one ingredient, the staff injected new vitality with fashionable strategies to create a number of contact factors and experiences that ranged from artwork, exhibitions, and performances, to competitions and coaching applications. These initiatives reworked a standard, on a regular basis language into a robust cultural image that was embraced by audiences of all ages, transcending generations and areas. The success of this technique is seen via the outcomes that proved the way it resonates – and continues to resonate – with an area and international viewers. Simply as importantly, the technique has not solely impressed MGM, however has additionally reinvigorated the town of Macau.
The PATA Gold Award 2023 Grand Title in Sustainability and Social Duty was awarded to Waterbom Bali, Indonesia for its progressive ‘Karmic Returns’ program. The famend waterpark, positioned in Bali, Indonesia, is on the forefront of sustainability practices. Since turning into the primary waterpark to realize carbon neutrality in 2017, Waterbom has set bold objectives to turn into the world’s main sustainable waterpark, specializing in waste, water, and power discount. Via its vigilant ‘Inexperienced Crew,’ the park meticulously screens, data, and reviews its useful resource consumption, fostering a staff tradition of ecological consciousness. Waterbom employs numerous strategies to preserve water, together with rainwater harvesting and a closed-loop filtration system, whereas additionally changing groundwater with recharge wells. The park has an onsite waste administration facility, the place they create their very own compost for gardens. In Q1 2023, they achieved a 97% recycling charge for supplies and lowered waste despatched to landfills to simply 3.4%. Sustainability is deeply ingrained within the park’s ethos, influencing workers coaching and all operational sides. This highlights Waterbom Bali’s distinctive dedication to environmental duty.
Open to each PATA and non-PATA members, this yr’s awards attracted a complete of 108 entries from journey and tourism organisations and people from across the globe.
PATA Grand Title Winners 2023
Advertising and marketing
Turning A Conventional Cultural Image Into A Advertising and marketing Catalyst
MGM China, China
Sustainability and Social Duty
Karmic Returns
Waterbom Bali, Indonesia
PATA Gold Award Winners 2023 – Advertising and marketing
Advertising and marketing Marketing campaign (Nationwide – Asia)
Via the lens of GenZ
Hong Kong Tourism Board, Hong Kong SAR
Advertising and marketing Marketing campaign (Nationwide – Pacific)
The place Happiness Comes Naturally
Tourism Fiji, Fiji
Advertising and marketing Marketing campaign (State and metropolis – International)
Pack Up for Kerala
Kerala Tourism, India
Advertising and marketing – Provider
Across the Island
SriLankan Airways, Sri Lanka
Advertising and marketing – Hospitality
Melco Model x B. Duck @ Studio Metropolis
Melco, Macao, China
Advertising and marketing – Business
Kick – beginning journey once more & connecting numerous Indian traveler
SOTC Journey Ltd, India
Digital Advertising and marketing Marketing campaign
Incheon good tourism mission
Incheon Tourism Group, Korea (ROK)
Printed Advertising and marketing Marketing campaign
Korea Distinctive Venue Promotion Challenge
Korea Tourism Group, Korea (ROK)
Journey Video
Catching Sabah
Sabah Tourism Board, Malaysia
Journey {Photograph}
A Valley in Bloom
Tourism Authority of Thailand, Thailand
Vacation spot Article
Climbing in Australia’s Therapeutic Lands
Rachel Lees, Australia
Enterprise Article
Fancy Feasts
TTG Asia Media Pte Ltd, Singapore
PATA Gold Award Winners 2023 – Sustainability & Social Duty
Local weather Change Initiative
Galaxy Leisure Group Environmental and Sustainability Practices
Galaxy Leisure Group, Macao, China
Company and Social Duty
Beacon of Sustainability
Sivatel Bangkok Resort, Thailand
Neighborhood-Primarily based Tourism
Kareum Keep
Jeju Tourism Group, Korea (ROK)
Tradition
The Revitalization of Outdated Phetchaburi City Riverside Neighborhood via the Institution of Cultural Neighborhood-Primarily based Tourism
Designated Areas for Sustainable Tourism Administration – DASTA, Thailand
Heritage
Rejuvenating and Appreciating
MGM China, China
Human Capital Improvement Initiative
Sands Retail Academy – “Ticket To A Life-style Journey”
Sands China Restricted, Macao, China
Tourism Vacation spot Resilience (Asia Pacific)
Alabao Bay Secret Land Reappearance Plan
Taiwan Tourism Bureau, Chinese language Taipei
Tourism for All
Leofoo Senior Journey Service
Leofoo Tourism Group, Chinese language Taipei
Girls Empowerment Initiative
Sustainability and Social Duty
Nepal Tourism Board, Nepal
JUDGING COMMITTEE FOR GOLD AWARDS 2023
Ms. Ana Savšek, Head of Division, Content material Digital Advertising and marketing, Slovenian Vacationer Board, Slovenia, Slovenia
Ms. Ana Tripković Marković, Phd, Director, Nationwide Tourism Organisation of Montenegro, Montenegro
Mr. Chris Adams, International Head of Analysis & Insights, Miles Partnership, New Zealand
Mr. Fabrizio Orlando, International Director, Business Relations, Tripadvisor, United Kingdom
Dr. Religion Ong, Senior Lecturer, The College of Queensland, Australia
Ms. Hannah Pearson , Regional Director APAC, Journey Journey Commerce Affiliation (ATTA), USA
Ms. Jen Grover, Senior Regional Supervisor, Enterprise Improvement APAC, Expedia Group Media Options, USA
Ms. Jessie F. McComb, Senior Non-public Sector Improvement Specialist – Tourism, World Financial institution Group, USA
Mr. Justin Farmer, SVP, Enterprise Technique, MMGY International, USA
Prof. Kaye Chon, Dean and Chair Professor, College of Resort and Tourism Administration, The Hong Kong Polytechnic College, Hong Kong SAR
Mr. Kok Kee LIM, Senior Vice President, Asia Pacific Public Sector Lead, Mastercard Inc., Singapore
Mr. Leon Rais, Head of Cross Border Journey Asia Pacific, Visa Worldwide Pte Ltd, Singapore
Ms. Montakarn Suvanatap Kittipaisalsilp, Programme Officer for Tradition, UNESCO Bangkok, Thailand
Ms. Natalia Bayona, Govt Director, United Nations World Tourism Organisation (UNWTO), Spain
Ms. Natalie Kidd, Managing Director, Asia, Intrepid Journey, Australia
Mr. NobuTaka ISHIKURE, Chairman, Goltz et ses amis, Japan
Mr. Ralf Ostendorf, Director Market Administration & Media Relations, Berlin Tourismus & Kongress GmbH / visitBerlin, Germany
Mr. Shiva Dhakal, Managing Director, Royal Mountain Journey, Nepal
Mr. Steven Liew, Director of Public Coverage – APAC, Airbnb Singapore Pte Ltd, Singapore
Ms. Suyin Lee, Managing Director, Discova Journey, Singapore
Ms. Topaz Smith, Neighborhood Lead, Aviation, Journey & Tourism, World Financial Discussion board (WEF), USA
Ms. Verra Wang, Senior PR supervisor, Journey.com Group, China
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