The Singapore Tourism Board (STB), in collaboration with social journey platform – Tripoto, has launched a six-episode net series- ‘On My Personal in Singapore’.

The net sequence showcases a younger feminine traveller’s journey in Singapore. The branded content material piece is primarily aimed toward breaking the misconceptions of solo feminine journey.

The sequence launch of ‘On My Personal in Singapore’ was held on March 24, 2023 in Delhi. The occasion was attended by its lead actor Vidushi Kaul, the protagonist- Marzia, who shared anecdotes from her expertise filming in Singapore and her personal private discoveries on the city-state. 

GB Srithar

In an interplay with BuzzInContent.com on the launch of the identical, GB Srithar, Regional Director for India, Center East, South Asia and Africa, Singapore Tourism Board (STB), acknowledged that STB’s view of India is that the nation is an important supply marketplace for Singapore albeit by way of household journey, cruise, life-style vacation spot for younger Indian audiences, and so forth.

“For us the important thing technique goes and fascinating the early careers, i.e- the younger Indian audiences, as 67% of India is beneath the age of 35 years which makes it an important section for us to have interaction with and current Singapore’s life-style, occasions, leisure choices,” he added.

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Srithar acknowledged that in the case of collaborations, STB is looking out of like-minded companions for branded content material, travel-trade companions, working in an occasion to have interaction the customers.

In the course of the course of the interplay, he additionally shared that STB had earlier collaborated with Tripoto prior to now for a seven-episode net series- ‘Trails 2 Ardour’ and acknowledged, “It’s because Tripoto has acquired an enormous journey neighborhood and there’s a lot of ‘authenticity’ to their tales as a result of it’s the travellers who’re telling the tales for fellow travellers, and even fellow potential travellers. Subsequently, Tripoto is a large platform for us to deliver throughout messages that shall be helpful for the journey communities sitting inside Tripoto.”

Moreover, Srithar additionally went on to level out that the important thing platforms for the showcasing of the webseries could be Tripoto and Singapore Tourism Board’s particular person handles on Fb, Instagram and YouTube as of now. 

“Singapore Tourism Board could be very calibrated in selecting the correct associate to work with and one of many key issues is strategic alignment of considering of how you can interact the audiences that one desires to have interaction and in that side, Tripoto could be very aligned with our ideas because it represents unknown or much less identified websites of Singapore, that are essential as a part of selling totally different experiences of a vacation spot like Singapore. Secondly, Tripoto additionally aligns with us in content material presentation i.e- presenting helpful data in a really enjoyable and entertaining approach,” he added.

Raymond Lim

Moreover, Raymond Lim, Space Director- New Delhi Workplace, Singapore Tourism Board, additionally identified that the opposite purpose behind collaborating with Tripoto for the launch of the webseries was that Tripoto is a number one associate for the journey neighborhood as plenty of its content material is UGC and the viewers who comply with Tripoto additionally fall consistent with what STB chases after, by way of younger millennials who’ve a special psyche for journey.

“In terms of Tripoto, there may be already a really natural site visitors to the platform and subsequently the net sequence launch shall be on the official handles of each our platforms initially after which we’re taking a look at discovering methods we will amplify our asset on different platforms over the subsequent three-five months,” he added.

Anirudh Gupta, Founder and CEO, Tripoto, added, “At Tripoto, our endeavour has been to curate customized made journey plans for folks based mostly on their passions. In terms of girls travelling solo, they usually go for locations that supply a mix of rest, journey, purchasing and occasion. This leisure format of the web-series is our progressive approach of reaching out to this section of feminine travellers, and Singapore serves as the right setting to inform the story of empowerment in on a regular basis heroines like Marzia.”

Taking up the short-and-crisp format, ‘On My Personal in Singapore’ is a light-weight story that takes a peek into the thoughts of Marzia, a 29-year-old who undertakes her solo bachelorette journey in Singapore. Spoofed by her associates into making the solo journey, she discovers many surprises in Singapore on her personal that reconnect along with her interior self. 

The present is directed by Shreeya Tiwari, who has been related to different tasks corresponding to Josef in Exile and An Anarchy of Existence. 

Upon being questioned as to how is the branded content material piece subtly integrating STB and Tripoto in its storyline moderately than placing the manufacturers behind the content material proper on the viewers’s face, Srithar replied, “The central focus is on the character- Marzia who’s telling all the ladies in India {that a} character like herself who’s on the lookout for self discovery and exploring what her passions are and in doing so Singapore has turn out to be an integral a part of the story as it’s the vacation spot the place she discovers herself and that’s what exactly requires a fascinating viewing for the audiences.”

Equally, Lim additionally went on so as to add that within the present instances, advertising and marketing has advanced and that it’s no extra about placing the product on the face and moderately about what’s the story that one is making an attempt to inform. 

“Subsequently, our primary thought on this fictional sequence was to inform the story of a younger lady in India who’s on a solo journey. If one have been to ask their nearest and dearest ones of happening a solo journey, a decade again, the response would have been very totally different from what it’s right this moment and that distinction has primarily been introduced by empowerment and that’s what we additionally need to push ahead,” he stated.

Moreover, he additionally went on so as to add that there’s model placement that does happen within the net sequence and shared that in one of many situations, Marzia is consuming water from a water bottle which has Tripoto written on it.

In the course of the interplay, the STB Group additionally highlighted that previous to going by means of with the net sequence, each STB and Tripoto had performed a survey to search out out the heart beat of Indian travellers. They came upon that Singapore had emerged as a favoured vacation spot for Indian travellers desirous about nightlife and cruises and that greater than two-fifths (41%) responded stating that the vary of actions was pivotal to them selecting their subsequent vacation spot for a vacation.

Throwing mild on the challenges that got here throughout throughout the making of the branded content material piece, the STB workforce emphasised that essentially the most tough factor to do was to select up on the experiences that wanted to be showcased within the webseries.

As per Lim, the one problem that overrode the remainder of the challenges was how you can make the story ‘actual’ as a result of though it’s fiction, it should tackle a ‘actual state of affairs’ and that the experiences showcased within the webseries reside as much as what Singapore has to supply to girls solo travellers.

“Partaking creativity was a problem as we didn’t need to have a narrative that gave the impression to be very pressured and un-entertaining because the working millennials are uncovered to very artistic content material subsequently developing with the proper story and retaining them engaged within the artistic content material was a problem. Additionally, STB didn’t need to be ready the place we’re overselling Singapore and that’s the reason authenticity was a serious function participant,” added Srithar.