For many of us, reuniting with family and friends is the principle purpose to journey in 2023. Agoda’s Journey Developments survey requested vacationers from India, Australia, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam to share their high journey targets for the brand new 12 months.

India (21%), the USA (25%), Australia (31%) and Taiwan (33%) are the place vacationers will almost definitely plan a vacation reunion with household or mates. Many additionally want to embark on journeys to recharge themselves, mentally and bodily, with wellness contributing to the quantity two spot within the ‘causes to journey’ rating of Agoda’s Journey Pattern survey. International locations with excessive inclination embody India (20%), South Korea (24%), Singapore (25%) and Thailand (29%).

Amongst folks from Japan (44%), Taiwan (24%) and Vietnam (23%), the largest journey urge for food is for (re)discovering meals, arts & tradition. The truth is, a staggering 44 p.c of Japanese vacationers listed this as their fundamental journey aim, the best quantity for any journey goal in a single nation. 4 instances greater than Philippines, the place solely 11 p.c wish to journey for meals, arts & tradition and looking for journey is the principle purpose to go away residence (30%). Journey journey ranks highest amongst vacationers from Indonesia (23%) and India (20%).

The research concluded with reuniting with family members, wellness and meals, arts & tradition making the highest three causes to journey, and journey and celebrating a milestone rounding out the highest 5.

METHODOLOGY 
Agoda survey was carried out in partnership with YouGov polling over 10,000 vacationers from throughout Australia, Singapore, Malaysia, Indonesia, Thailand, India, Philippines, Japan, Vietnam, Taiwan, South Korea, USA. This survey was carried out from 8-16 July 2022. All respondents have been aged 18 and above.