On-line journey firm MakeMyTrip on Sunday stated it has joined arms with the Ministry of Tourism to showcase 600-plus offbeat locations. The web journey agency has launched a microsite, ‘Traveller’s Map of India’. The positioning supplies an interactive platform for travellers to find lesser-known tourism gems that lie throughout the nation’s borders primarily based on their preferences. “This thoughtfully curated microsite has been designed in keeping with the Authorities of India’s visionary ‘DekhoApnaDesh’ programme,” MakeMyTrip stated in a press release.
The agency stated that to reach on the curated shortlist, it appeared by way of India’s journey search historical past. With thousands and thousands of tourists utilizing the platform each month, the vacation spot searches on the platform may be thought of to be the nation’s poll for must-see locations within the nation, MMT stated.
Primarily based on this premise, the corporate chosen locations which can be lesser recognized or are solely acquainted to individuals in sure pockets of the nation. The picks have been additional categorised with tags comparable to journey, wildlife, heritage, mountains, seashores and so on, to assist travellers sift by way of to their most well-liked journey genres.
“The Traveller’s Map of India displays the voice of just about each Indian traveller which makes it aptly commemorative of August fifteenth,” stated Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip. “We’ve all the time championed for the range of India’s tourism choices, and wished to push the envelope of discovery additional. What higher approach to do that than to empower each Indian to be a spokesperson for the nation’s cultural, historic, pure and geographical marvels.”
Magow stated MakeMytrip was grateful to the Ministry of Tourism for supporting its initiative. “It reaffirms our religion in our mission to exteriorize India as essentially the most sought-after Tourism vacation spot on the earth.”
Union Minister of Tourism Kishan Reddy welcomed MakeMyTrip’s initiative to current India’s various locations and to advertise home tourism. “We invite extra such initiatives to understand our collective dream of showcasing our nation to the world,” he stated.
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