Home Beach Tour MakeMyTrip launches ‘Beaches of India’ campaign after India-Maldives row – Travel India Alone

MakeMyTrip launches ‘Beaches of India’ campaign after India-Maldives row – Travel India Alone

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MakeMyTrip launches ‘Beaches of India’ campaign after India-Maldives row – Travel India Alone
MakeMyTrip has introduced the launch of its “Seashores of India” marketing campaign on Friday following a surge of three,400 per cent enhance in searches for Lakshadweep on its platform, the corporate said by means of a put up on its official web page on X (previously Twitter). Searches for the island shot up following Prime Minister Narendra Modi’s go to to the Union Territory on January 2 and three.

MakeMyTrip said in its put up that it will quickly be releasing provides and reductions for Indian travellers to discover India’s seashores. The put up learn, “This curiosity in Indian seashores has impressed us to launch a ‘Seashores of India’ marketing campaign on the platform with provides and reductions to encourage Indian travellers to discover the nation’s gorgeous seashores. Preserve watching this area!”

Earlier within the day, EaseMyTrip, one other on-line journey platform additionally introduced that it will be releasing “loopy special-offers” to advertise Lakshadweep islands. The put up by co-founder Prashant Pitti additionally said that, “Water & seashores of Lakshadweep are pretty much as good as Maldives/Seychelles.”

PM Modi’s journey to Lakshadweep and row with Maldives

Through the go to, PM Modi tweeted gorgeous pictures of Lakshadweep seashores, together with one of many prime minister snorkelling. The prime minister thanked the island for its hospitality and praised its magnificence, which drew criticism from Maldivian politicians who mocked the PM in addition to India’s tourism business.

The Prime Minister’s put up learn, “Lately, I had the chance to be among the many folks of Lakshadweep. I’m nonetheless in awe of the gorgeous fantastic thing about its islands and the unimaginable heat of its folks. I had the chance to work together with folks in Agatti, Bangaram and Kavaratti. I thank the folks of the islands for his or her hospitality. Listed here are some glimpses, together with aerial glimpses from Lakshadweep…”

Following this, many politicians in Maldives blatantly responded that India’s tourism couldn’t compete with the island nation. Politician Zahid Rameez, a council member of the Progressive Occasion of Maldives (PPM), questioned, “How can they supply the service we provide?” Including that the comparability was “delusional.”

A derogatory put up (which was later eliminated) by Mariyam Shiuna, Deputy Minister of Youth Empowerment, Data and Arts, wrote, “What a clown. The puppet of Israel Mr. Narendra diver with life jacket.”

The Authorities of Maldives denounced these feedback, stating that these feedback have been private views and “don’t characterize the views of the Authorities of Maldives.”

Nevertheless, “Boycott Maldives” hashtag has already began trending on X, with many celebrities Akshay Kumar, Salman Khan, and John Abraham becoming a member of the marketing campaign and asking folks to go to Lakshadweep as an alternative of Maldives.

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