A 3-language romantic video track by famend Indian-American singer Vidya Vox on weddings in Kerala has garnered over 1,000,000 views on YouTube, highlighting the State’s attraction as a super vacation spot for weddings and honeymooners. The three-and-a-half-minute Shubha Mangalyam… video songs, that includes lyrics in English, Hindi and Malayalam, portrays a non-Malayali couple celebrating their wedding ceremony in Kerala and having fun with the picturesque allure of the State.

Vidya accomplished this lilting music observe — a singular mash-up of Western pop with Indian classical — in collaboration with Kerala Tourism this mid-summer. The track has garnered constructive responses from viewers, successfully incomes a worldwide attraction about ‘God’s Personal Nation’ as a fascinating wedding ceremony vacation spot.

A nonetheless from Shubha Mangalyam… YouTube video track by Vidya Vox on weddings in Kerala.

Shot throughout south-central Kerala’s scenic landscapes of Alappuzha backwaters, Wagamon hills and Marari seashore, Shubha Mangalyam… has achieved over 10 lakh views on YouTube in simply two months, thanks additionally to its catchy melody and spectacular visuals. Feedback present the viewers’ admiration for Kerala’s pure magnificence in addition to its suitability as a marriage vacation spot.

Shubha Mangalyam…, which has garnered recognition throughout different social media platforms similar to Fb, Instagram, and Twitter, continues to pattern. It additionally serves as a software that promotes the allure of Kerala throughout the globe.

The video comes simply eight months after Journey + Leisure India & South Asia journal declared Kerala as the most effective wedding ceremony vacation spot. The selection was on the idea of a ballot by the journal’s readers from varied vacationer locations of India. Final yr, Kerala Tourism organised a publicity marketing campaign at airports and on social media platforms to advertise the State as a super tourism vacation spot. The campaigns have buttressed the pattern of selecting the State as a most well-liked wedding ceremony vacation spot.

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