The purpose of Puneet Sagar Abhiyaan marketing campaign is to extend public consciousness about accumulation and subsequent affect of rubbish alongside the coastlines/ seashores. The Coastal Cleanup drive was carried out at Pudumadam Seaside close to Rameshwaram, Kalpakkam Seaside, Adyar Seaside and Kollumedu lake close to Chennai and Uvari Seaside close to Tirunelveli on 18 February 2023. Over 300 Naval personnel participated in occasion with full enthusiasm in the direction of making our seashores and coastal areas a greater place for marine life and offering a clear setting. Approx. 250 Kg of non-biodegradable waste materials together with plastic bottles, wrappers, thermocol, glass items and so on, have been collected throughout cleanup drives.

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