Home Mountain Trips Club Mahindra rolls out campaign to boost domestic travel, Marketing & Advertising News, ET BrandEquity

Club Mahindra rolls out campaign to boost domestic travel, Marketing & Advertising News, ET BrandEquity

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Club Mahindra rolls out campaign to boost domestic travel, Marketing & Advertising News, ET BrandEquity
A still from Club Mahindra's new ad film.
A nonetheless from Membership Mahindra’s new advert movie.

Membership Mahindra, Mahindra Holidays and Resorts India’s flagship model, has lately launched a brand new 360-degree marketing campaign titled – ‘We Cowl India, You Uncover India.’ The marketing campaign is designed to encourage folks to find the hidden treasures of India – from mountains, wildlife to seashores. The marketing campaign focuses on sharing experiences which can be accessible in India and the way one doesn’t must journey overseas for a similar.

The advert movie is a montage of pictures of individuals on vacation, scenic views, and the totally different Membership Mahindra properties.

Watch the movie right here:

Pratik Mazumder, chief advertising and marketing officer, Mahindra Holidays and Resorts India, stated, “With the launch of this marketing campaign, we purpose to encourage folks to expertise the unrivaled choices that India has to supply to travellers. At Membership Mahindra, our focus is to redefine the vacation experiences of our visitors.”

The marketing campaign has been launched throughout TV, print, and digital.

Additionally learn: The great, unhealthy and ugly fact: When advertisements change into memes

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