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<part class="container article-section status_prime_article single-post currentlyInViewport inViewPort" id="news_dtl_104556529" data-article="0" page-title="Reserving.com launches inaugural report on 'How India Travels': a research of the Indian traveller and the journey ecosystem" data-href="https://hospitality.economictimes.indiatimes.com/information/journey/booking-com-launches-inaugural-report-on-how-india-travels-a-study-of-the-indian-traveller-and-the-travel-ecosystem/104556529" data-msid="104556529" data-news="{"hyperlink":"/information/journey/booking-com-launches-inaugural-report-on-how-india-travels-a-study-of-the-indian-traveller-and-the-travel-ecosystem/104556529","seolocation":"/information/journey/booking-com-launches-inaugural-report-on-how-india-travels-a-study-of-the-indian-traveller-and-the-travel-ecosystem/104556529","seolocationalt":"/information/journey/booking-com-launches-inaugural-report-on-how-india-travels-a-study-of-the-indian-traveller-and-the-travel-ecosystem/104556529","seometatitle":false,"seo_meta_description":"Pre COVID-19, Indian travellers spent a complete of USD 150 billion on journey marking India because the sixth largest world spender. ","canonical_url":false,"url_seo":"/information/journey/booking-com-launches-inaugural-report-on-how-india-travels-a-study-of-the-indian-traveller-and-the-travel-ecosystem/104556529","category_name":"Journey","category_link":"/information/journey","category_name_seo":"journey","updated_at":"2023-10-19 18:00:00","artexpdate":false,"agency_name":"ETHospitalityWorld","agency_link":"/company/88675791/ETHospitalityWorld","read_duration":"6 min","no_index_no_follow":false,"key phrases":[{"id":158657,"name":"indian travellers","type":"General","weightage":80,"keywordseo":"indian-travellers","botkeyword":false,"source":"Orion","link":"/tag/indian+travellers"},{"id":6357787,"name":"shimla","type":"General","weightage":50,"keywordseo":"shimla","botkeyword":false,"source":"Orion","link":"/tag/shimla"},{"id":6378734,"name":"lonavala","type":"General","weightage":50,"keywordseo":"lonavala","botkeyword":false,"source":"Orion","link":"/tag/lonavala"},{"id":6363190,"name":"manali","type":"General","weightage":50,"keywordseo":"manali","botkeyword":false,"source":"Orion","link":"/tag/manali"},{"id":18163604,"name":"company","type":"General","weightage":40,"keywordseo":"company","botkeyword":false,"source":"ETB2B","sourcekeytype":"","meta":{"aliasname":"company","entityname":"company","entityid":"7232"},"link":"/tag/company"},{"id":9965472,"name":"hospitality news","type":"General","weightage":20,"keywordseo":"hospitality-news","botkeyword":false,"source":"Orion","link":"/tag/hospitality+news"},{"id":24613,"name":"travel trends","type":"General","weightage":20,"keywordseo":"travel-trends","botkeyword":false,"source":"Orion","link":"/tag/travel+trends"}],"read_industry_leader_count":false,"read_industry_leaders":false,"embeds":[{"title":"Booking.com launches inaugural report on 'How India Travels'","type":"image","caption":"<p>Booking.com launches inaugural report on 'How India Travels'. (image for representation only) </p>","elements":[]}],"thumb_big":"https://etimg.etb2bimg.com/thumb/msid-104556529,imgsize-36308,width-1200,top=765,overlay-ethospitality/journey/booking-com-launches-inaugural-report-on-how-india-travels-a-study-of-the-indian-traveller-and-the-travel-ecosystem.jpg","thumb_small":"https://etimg.etb2bimg.com/thumb/img-size-36308/104556529.cms?width=150&top=112","time":"2023-10-19 18:00:00","is_live":false,"prime_id":0,"highlights":[],"highlights_html":"","also_read_available":false,"physique":"
!["&lt;p&gt;Booking.com]("https://etimg.etb2bimg.com/photo/104556964.cms")
The 2020s: A Decade Owned by Indian Travellers, Able to Discover Once more
Pre COVID-19, Indian travellers spent a complete of USD 150 billion on journey marking India because the sixth largest world spender. With a robust financial system, a rising center class and travel-loving youth driving extra tourism income in India than ever earlier than, it’s anticipated that by 2030, complete expenditure made by Indian travellers will soar to a powerful USD 410 billion making India the fourth largest world spender and registering the quickest COVID restoration globally throughout key areas. As a consequence of extended journey restrictions, particularly in China, Japan and South-East Asia, tourism in Asia remained muted by means of 2022. India led the best way on tourism expenditure restoration in 2022 by reaching 78 percentof 2019 ranges, vis-à-vis 52 percentfor Asia. The variety of combination journeys is anticipated to extend from 2.3 billion in 2019 to a staggering 5 billion in 2030.
How Indians Plan to Journey – Unleashing Spontaneity and Unconventionality
The report reveals an intriguing trait of Indian travellers – with a median window of simply 29 days, Indian travellers showcase exceptional spontaneity of their journey planning adopted by Japan (57 days) and USA (63 days). Indian travellers thrive on the fun of fast and thrilling journey plans.
Meals is precedence: Whereas making selections concerning the selection of lodging, Indian travellers tackle a really unconventional strategy. Travellers emphasised culinary comfort, with over 80 percentof them valuing restaurant and room service choices throughout their keep.
There’s a surge in demand for various lodging choices, equivalent to hostels, campsites, trip leases, and chalets. The expansion price of Common Each day Charges (ADR) for these various lodging outpaced conventional lodge and managed chains, indicating a paradigm shift in journey preferences.
In 2023, for each evening booked at a camp, three nights had been booked at villas and 14 nights had been booked at visitor homes.
The expansion in weekend bookings for various lodging in prime leisure and enterprise cities equivalent to Varanasi, Goa, Bangalore, and Delhi are 4 to five instances larger in 2023 than in 2022.
The place are Indians Travelling – An Enlargement in Locations whereas Embracing India and the World
Whereas metropolises have remained prime locations, tier 2-3 cities like Varanasi, Coimbatore and Kochi are gaining reputation. As per Reserving.com information, a brand new development is rising, the place the lesser-known gems at the moment are capturing the wanderlust of travellers searching for a extra genuine and one-of-a-kind expertise. Cities equivalent to Varanasi, Gurugram and Coimbatore are more and more exhibiting up in bookings with exceptional progress.
Whereas outdated favourites like Manali, Shimla and Lonavala stay widespread amongst hilly locations, off-beat places like Panchgani, Madikeri and Mt. Abu are topping the charts on progress for demand in 2023. The surge in demand for these unconventional locations signifies a want to transcend the abnormal.
Indians are more and more wanting abroad for his or her subsequent trip with new locations from Vietnam, Indonesia and Nepal coming into the highest ranks. Growing air connectivity, better consciousness, simpler bookings and visa ease are facilitating this.
What Fuels the Spirit of Exploration of Indian Travellers – Cinema, Mega Occasions, and Social Media
As per the report, Indian travellers’ pursuits are formed by TV reveals and Indian cinema, with greater than half (54%) indicating they might select a vacation spot showcased in a present or a film. Solely 2 percentof travellers see no affect. This means the rising relevance and the influence created by movie star partnerships and model endorsements on locations.
Mega occasions like sporting tournaments (ICC Males’s Cricket World Cup 2023), diplomatic conferences (G20 Summit 2023), music concert events (Lollapalooza) and plenty of extra exert a magnetic pull on travellers, appearing as compelling catalysts for his or her journeys.
The sway of social media on journey behaviour is large and evident. Within the 12 months 2022, 91 percentof Indian travellers expressed that YouTube is their most popular social media platform for journey inspiration, adopted by Instagram, which holds the curiosity of 85 percentof Indian travellers.
Trade’s Take to Empower Travellers – Quickly Strengthening Journey Ecosystem
Indian travellers are searching for unconventional locations and various lodging greater than ever earlier than; and wish to get there sooner and simpler. The journey ecosystem is quickly getting on board to fulfill the wants of the discerning Indian travellers.
Locations are tailoring numerous choices for Indian travellers, accommodating numerous budgets and preferences. Dubai, as an example, is the epitome of this development post-COVID, providing a variety of choices for lodging, meals and expertise choices for each price range to accommodate all varieties of travellers.
Main world lodge chains are additional increasing their presence into Tier 2 and Tier 3 cities equivalent to Jodhpur, Dharamshala, Bodhgaya, Bilaspur and Coorg. Furthermore 70 percentof the upcoming branded lodge properties are additionally developing in Tier 2 and Tier 3 cities like Kolhapur, Nashik and Puri
The rising progress potential in these markets has boosted branded stock share from about 30 percentin 2015 – 2016 to roughly 50 percentin 2022–2023.
The best way ahead- In direction of a Path-Blazing Journey Trade
These are thrilling instances for the journey business. Understanding the Indian traveller may help India’s journey ecosystem to evolve in sync with rising calls for and preferences, making a vibrant tourism panorama within the years forward.
Santosh Kumar, Nation Supervisor, India, Sri Lanka, Maldives and Indonesia, Reserving.com stated, “We’re thrilled to launch the primary version of our ‘How India Travels’ Report with our information companions McKinsey & Firm, to raised perceive the ever-changing behaviours and preferences of Indian travellers. The Indian traveller is prepared, keen and assured to maintain going, travelling close to and much within the seek for new experiences. Additionally it is encouraging to see that Indian travellers who’re anticipated to spend USD 40 billion by 2023, are driving the worldwide rebound. This can be a distinctive alternative for India’s journey ecosystem to fulfill Indian travellers the place they’re – with enticing, personalised and extra sustainable experiences. The perfect is but to come back and Reserving.com with the assistance and assist of our lodging companions and the journey business will proceed to make it simpler for everybody to expertise the world as we embark on this journey of discovery and journey collectively.
","next_sibling":[{"msid":104534176,"title":"Air India Express and AirAsia India unveils common branding","entity_type":"ARTICLE","link":"/news/travel/air-india-express-and-airasia-india-unveils-common-branding/104534176","category_name":null,"category_name_seo":"travel"}],"related_content":[],"seoschemas":false,"msid":104556529,"entity_type":"ARTICLE","title":"Reserving.com launches inaugural report on ‘How India Travels’: a research of the Indian traveller and the journey ecosystem","synopsis":"Pre COVID-19, Indian travellers spent a complete of USD 150 billion on journey marking India because the sixth largest world spender. ","titleseo":"journey/booking-com-launches-inaugural-report-on-how-india-travels-a-study-of-the-indian-traveller-and-the-travel-ecosystem","standing":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"ETHospitalityWorld","artdate":"2023-10-19 18:00:00","lastupd":"2023-10-19 18:00:00","breadcrumbTags":["indian travellers","shimla","lonavala","manali","company","hospitality news","travel trends"],"secinfo":{"seolocation":"journey/booking-com-launches-inaugural-report-on-how-india-travels-a-study-of-the-indian-traveller-and-the-travel-ecosystem"}}” data-authors=”[” data-category-name=”Travel” data-category_id=”679″ data-date=”2023-10-19″ data-index=”article_1″ readability=”26.429531021006″>
Pre COVID-19, Indian travellers spent a total of USD 150 billion on travel marking India as the sixth largest global spender.
Booking.com launches inaugural report on ‘How India Travels’. (image for representation only)
“>
Booking.com has released its first ‘How India Travels’ report. The report, with McKinsey & Company as the knowledge partner, provides invaluable insight into the evolving nature of Indian travellers and the factors that drive this growth. Indian travellers are back in action, eagerly moving past lockdown days of the pandemic and travelling more than before for work and leisure. They have grown more discerning and experimental in what they want from a trip and are looking for newer, offbeat destinations and authentic, immersive experiences, often inspired by social media where they get new ideas and plan their trips. The 2020s: A Decade Owned by Indian Travellers, Ready to Explore Again
Pre COVID-19, Indian travellers spent a total of USD 150 billion on travel marking India as the sixth largest global spender. With a strong economy, a growing middle class and travel-loving youth driving more tourism revenue in India than ever before, it is anticipated that by 2030, total expenditure made by Indian travellers will soar to an impressive USD 410 billion making India the fourth largest global spender and registering the quickest COVID recovery globally across key regions. Due to prolonged travel restrictions, especially in China, Japan and South-East Asia, tourism in Asia remained muted through 2022. India led the way on tourism expenditure recovery in 2022 by reaching 78 percentof 2019 levels, vis-à-vis 52 percentfor Asia. The number of aggregate trips is expected to increase from 2.3 billion in 2019 to a staggering 5 billion in 2030.How Indians Plan to Travel – Unleashing Spontaneity and Unconventionality
The report reveals an intriguing trait of Indian travellers – with an average window of just 29 days, Indian travellers showcase remarkable spontaneity in their trip planning followed by Japan (57 days) and USA (63 days). Indian travellers thrive on the thrill of quick and exciting travel plans.
Food is priority: While making decisions about the choice of accommodation, Indian travellers take on a very unconventional approach. Travellers emphasised culinary convenience, with over 80 percentof them valuing restaurant and room service options during their stay.
There is a surge in demand for alternative accommodation options, such as hostels, campsites, vacation rentals, and chalets. The growth rate of Average Daily Rates (ADR) for these alternative accommodations outpaced traditional hotel and managed chains, indicating a paradigm shift in travel preferences.
In 2023, for every night booked at a camp, three nights were booked at villas and 14 nights were booked at guest houses.
The growth in weekend bookings for alternative accommodation in top leisure and business cities such as Varanasi, Goa, Bangalore, and Delhi are 4 to 5 times higher in 2023 than in 2022.
Where are Indians Travelling – An Expansion in Destinations while Embracing India and the World
While metropolises have remained top destinations, tier 2-3 cities like Varanasi, Coimbatore and Kochi are gaining popularity. As per Booking.com data, a new trend is emerging, where the lesser-known gems are now capturing the wanderlust of travellers seeking a more authentic and one-of-a-kind experience. Cities such as Varanasi, Gurugram and Coimbatore are increasingly showing up in bookings with remarkable growth.
While old favourites like Manali, Shimla and Lonavala remain popular among hilly destinations, off-beat locations like Panchgani, Madikeri and Mt. Abu are topping the charts on growth for demand in 2023. The surge in demand for these unconventional destinations signifies a desire to transcend the ordinary.
Indians are increasingly looking overseas for their next vacation with new destinations from Vietnam, Indonesia and Nepal entering the top ranks. Increasing air connectivity, greater awareness, easier bookings and visa ease are facilitating this.
What Fuels the Spirit of Exploration of Indian Travellers – Cinema, Mega Events, and Social Media
As per the report, Indian travellers’ interests are shaped by TV shows and Indian cinema, with more than half (54%) indicating they would choose a destination showcased in a show or a movie. Only 2 percentof travellers see no influence. This indicates the increasing relevance and the impact created by celebrity partnerships and brand endorsements on destinations.
Mega events like sporting tournaments (ICC Men’s Cricket World Cup 2023), diplomatic meetings (G20 Summit 2023), music concerts (Lollapalooza) and many more exert a magnetic pull on travellers, acting as compelling catalysts for their journeys.
The sway of social media on travel behaviour is big and evident. In the year 2022, 91 percentof Indian travellers expressed that YouTube is their preferred social media platform for travel inspiration, followed by Instagram, which holds the interest of 85 percentof Indian travellers.
Industry’s Take to Empower Travellers – Rapidly Strengthening Travel Ecosystem
Indian travellers are looking for unconventional destinations and alternative accommodations more than ever before; and want to get there faster and easier. The travel ecosystem is rapidly getting on board to meet the needs of the discerning Indian travellers.
Destinations are tailoring diverse offerings for Indian travellers, accommodating various budgets and preferences. Dubai, for instance, is the epitome of this trend post-COVID, offering a wide range of options for accommodations, food and experience options for every budget to accommodate all types of travellers.
Leading global hotel chains are further expanding their presence into Tier 2 and Tier 3 cities such as Jodhpur, Dharamshala, Bodhgaya, Bilaspur and Coorg. Moreover 70 percentof the upcoming branded hotel properties are also coming up in Tier 2 and Tier 3 cities like Kolhapur, Nashik and Puri
The rising growth potential in these markets has boosted branded inventory share from about 30 percentin 2015 – 2016 to approximately 50 percentin 2022–2023.
The way ahead- Towards a Trail-Blazing Travel Industry
These are exciting times for the travel industry. Understanding the Indian traveller can help India’s travel ecosystem to evolve in sync with emerging demands and preferences, creating a vibrant tourism landscape in the years ahead.
Santosh Kumar, Country Manager, India, Sri Lanka, Maldives and Indonesia, Booking.com said, “We are thrilled to launch the first edition of our ‘How India Travels’ Report with our knowledge partners McKinsey & Company, to better understand the ever-changing behaviours and preferences of Indian travellers. The Indian traveller is willing, eager and confident to keep going, travelling near and far in the search for new experiences. It is also encouraging to see that Indian travellers who are expected to spend USD 40 billion by 2023, are driving the global rebound. This is a unique opportunity for India’s travel ecosystem to meet Indian travellers where they are – with attractive, personalised and more sustainable experiences. The best is yet to come and Booking.com with the help and support of our accommodations partners and the travel industry will continue to make it easier for everyone to experience the world as we embark on this journey of discovery and adventure together.
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The 2020s: A Decade Owned by Indian Travellers, Able to Discover Once more
Pre COVID-19, Indian travellers spent a complete of USD 150 billion on journey marking India because the sixth largest world spender. With a robust financial system, a rising center class and travel-loving youth driving extra tourism income in India than ever earlier than, it’s anticipated that by 2030, complete expenditure made by Indian travellers will soar to a powerful USD 410 billion making India the fourth largest world spender and registering the quickest COVID restoration globally throughout key areas. As a consequence of extended journey restrictions, particularly in China, Japan and South-East Asia, tourism in Asia remained muted by means of 2022. India led the best way on tourism expenditure restoration in 2022 by reaching 78 percentof 2019 ranges, vis-à-vis 52 percentfor Asia. The variety of combination journeys is anticipated to extend from 2.3 billion in 2019 to a staggering 5 billion in 2030.
How Indians Plan to Journey – Unleashing Spontaneity and Unconventionality
The report reveals an intriguing trait of Indian travellers – with a median window of simply 29 days, Indian travellers showcase exceptional spontaneity of their journey planning adopted by Japan (57 days) and USA (63 days). Indian travellers thrive on the fun of fast and thrilling journey plans.
Meals is precedence: Whereas making selections concerning the selection of lodging, Indian travellers tackle a really unconventional strategy. Travellers emphasised culinary comfort, with over 80 percentof them valuing restaurant and room service choices throughout their keep.
There’s a surge in demand for various lodging choices, equivalent to hostels, campsites, trip leases, and chalets. The expansion price of Common Each day Charges (ADR) for these various lodging outpaced conventional lodge and managed chains, indicating a paradigm shift in journey preferences.
In 2023, for each evening booked at a camp, three nights had been booked at villas and 14 nights had been booked at visitor homes.
The expansion in weekend bookings for various lodging in prime leisure and enterprise cities equivalent to Varanasi, Goa, Bangalore, and Delhi are 4 to five instances larger in 2023 than in 2022.
The place are Indians Travelling – An Enlargement in Locations whereas Embracing India and the World
Whereas metropolises have remained prime locations, tier 2-3 cities like Varanasi, Coimbatore and Kochi are gaining reputation. As per Reserving.com information, a brand new development is rising, the place the lesser-known gems at the moment are capturing the wanderlust of travellers searching for a extra genuine and one-of-a-kind expertise. Cities equivalent to Varanasi, Gurugram and Coimbatore are more and more exhibiting up in bookings with exceptional progress.
Whereas outdated favourites like Manali, Shimla and Lonavala stay widespread amongst hilly locations, off-beat places like Panchgani, Madikeri and Mt. Abu are topping the charts on progress for demand in 2023. The surge in demand for these unconventional locations signifies a want to transcend the abnormal.
Indians are more and more wanting abroad for his or her subsequent trip with new locations from Vietnam, Indonesia and Nepal coming into the highest ranks. Growing air connectivity, better consciousness, simpler bookings and visa ease are facilitating this.
What Fuels the Spirit of Exploration of Indian Travellers – Cinema, Mega Occasions, and Social Media
As per the report, Indian travellers’ pursuits are formed by TV reveals and Indian cinema, with greater than half (54%) indicating they might select a vacation spot showcased in a present or a film. Solely 2 percentof travellers see no affect. This means the rising relevance and the influence created by movie star partnerships and model endorsements on locations.
Mega occasions like sporting tournaments (ICC Males’s Cricket World Cup 2023), diplomatic conferences (G20 Summit 2023), music concert events (Lollapalooza) and plenty of extra exert a magnetic pull on travellers, appearing as compelling catalysts for his or her journeys.
The sway of social media on journey behaviour is large and evident. Within the 12 months 2022, 91 percentof Indian travellers expressed that YouTube is their most popular social media platform for journey inspiration, adopted by Instagram, which holds the curiosity of 85 percentof Indian travellers.
Trade’s Take to Empower Travellers – Quickly Strengthening Journey Ecosystem
Indian travellers are searching for unconventional locations and various lodging greater than ever earlier than; and wish to get there sooner and simpler. The journey ecosystem is quickly getting on board to fulfill the wants of the discerning Indian travellers.
Locations are tailoring numerous choices for Indian travellers, accommodating numerous budgets and preferences. Dubai, as an example, is the epitome of this development post-COVID, providing a variety of choices for lodging, meals and expertise choices for each price range to accommodate all varieties of travellers.
Main world lodge chains are additional increasing their presence into Tier 2 and Tier 3 cities equivalent to Jodhpur, Dharamshala, Bodhgaya, Bilaspur and Coorg. Furthermore 70 percentof the upcoming branded lodge properties are additionally developing in Tier 2 and Tier 3 cities like Kolhapur, Nashik and Puri
The rising progress potential in these markets has boosted branded stock share from about 30 percentin 2015 – 2016 to roughly 50 percentin 2022–2023.
The best way ahead- In direction of a Path-Blazing Journey Trade
These are thrilling instances for the journey business. Understanding the Indian traveller may help India’s journey ecosystem to evolve in sync with rising calls for and preferences, making a vibrant tourism panorama within the years forward.
Santosh Kumar, Nation Supervisor, India, Sri Lanka, Maldives and Indonesia, Reserving.com stated, “We’re thrilled to launch the primary version of our ‘How India Travels’ Report with our information companions McKinsey & Firm, to raised perceive the ever-changing behaviours and preferences of Indian travellers. The Indian traveller is prepared, keen and assured to maintain going, travelling close to and much within the seek for new experiences. Additionally it is encouraging to see that Indian travellers who’re anticipated to spend USD 40 billion by 2023, are driving the worldwide rebound. This can be a distinctive alternative for India’s journey ecosystem to fulfill Indian travellers the place they’re – with enticing, personalised and extra sustainable experiences. The perfect is but to come back and Reserving.com with the assistance and assist of our lodging companions and the journey business will proceed to make it simpler for everybody to expertise the world as we embark on this journey of discovery and journey collectively.
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