Having recorded 15% guests’ development from India market in 2022 at 62,000, Ajman Division of Tourism Growth (ADTD) is engaged on accelerating the Indian arrivals. The Division is specializing in tapping the potential of Indian MICE, Company Journey, Weddings, and different segments to drive the expansion. Khadija Turki, Director, Tourism Growth and Advertising and marketing, Ajman Division of Tourism Growth, speaks on India technique.
How would you clarify India as a supply marketplace for Ajman? What was the Indian arrival numbers in 2022 and what’s your expectation from 2023?
The Indian market is a vital and first marketplace for Ajman, and we look ahead to accelerated arrival numbers within the upcoming years. We have now recorded a noteworthy 15% development within the variety of Indian guests in 2022, the 2nd largest amongst worldwide feeder markets for Ajman. A complete of 62,000 Indians visited Ajman from the Indian market in 2022 and we’re sure about improve in development.
What new merchandise are you launching in India?
In Ajman, friends are warmly welcomed-in and honest generosity is evidenced all through on a regular basis life. With Ajman’s various tourism points of interest and actions, the emirate has one thing for everybody. Ajman appeals to vacationers of all ages & nationalities, together with those that are concerned with luxurious seaside holidays, in search of a memorable enjoyable crammed household gate away, journey seekers, heritage, and tradition fans or those that simply wish to join with nature. Ajman points of interest have put in place a spread of precautionary measures to offer the guests the continued confidence to take pleasure in a various vary of experiences inside a secure surroundings. The division is at the moment specializing in MICE and company occasions, marriage ceremony vacation spot allayment, eco-tourism, medical tourism, and experiences centered strategy.
What promotional and advertising actions have you ever deliberate for India market to faucet the brand new age vacationers?
Ajman Tourism began the 12 months with organizing a networking night in Delhi for representatives of journey and tourism companies, MICE corporations, marriage ceremony planers, and a bunch of media professionals in India to advertise the tourism and leisure capacities, new tasks, and potential funding alternatives within the emirate, in addition to enhancing the place of the Indian market among the many important feeder markets. That was adopted by attending SATTE as one of many essential tourism gala’s across the globe. We’re planning different advertising actions to be able to improve the Indian market, out of which could possibly be Fam journeys, Media journeys, commerce workshops to call a couple of.
How is the event on tourism and associated infrastructure entrance?
For the previous couple of years, the emirate of Ajman has been closely investing in reinforcing its infrastructure, selling distinguished tasks, and growing its important areas which have all reworked it into a gorgeous surroundings for tourism that provides a novel cultural, pure, and entertaining expertise for its guests. New tasks Ajman Municipality division is conducting and executing at the moment which is able to add to the tourism choices in Ajman. The challenge “The Heritage Route” is in Ajman, metropolis heart sector, Al Nakheel District. By way of the challenge, a heritage Route will likely be established that hyperlinks all heritage buildings ranging from Ajman Museum to Outdated Market (Souq Saleh) passing by outdated homes that will likely be preserved primarily based on a criterion, extending to the waterfront. The trail will allow pedestrian to stroll within the space. The challenge additionally promotes sustainable tourism and protect the heritage buildings within the space. Ajman Tourism is taking a holistic strategy to develop the present providing and creating new alternatives and distinctive providing together with our existence digitally. New partnerships and MOUs signed this 12 months with distinguished companions from the federal government and personal sectors which is able to create benefits positioning with tradition, artwork, recreation, manufacturing, digital, educational, and medical.
What’s digital advertising roadmap for this 12 months?
Ajman Tourism is pushing its presence through social media platforms, by including client engagement, working with social media influencers to advertise the vacation spot & its attraction. We belief that our social media actions (on its completely different channels) – specializing in Ajman’s points of interest and areas reminiscent of Masfout (mountain climbing and biking trails) and Manama in addition to the principle points of interest of Ajman, will goal new viewers into the vacation spot.
What kind of international greatest practices are you planning to undertake on sustainability and inexperienced fronts this 12 months?
Being part of UAE, this 12 months has been asserting because the sustainability 12 months and UAE is internet hosting COP28 this 12 months as properly, Ajman Tourism is concentrated on persevering with and sustaining the sustainable initiatives. Ajman mangroves forests current at Alzorah Pure Reserve is constant the efforts to develop the world as we’re a part of the UAE nationwide pledge to plant 100 million mangroves by 12 months 2030.
Any issue that’s hindering the expansion from India?
Similar as all international locations, the political and financial instability which the world is at the moment witnessing has its affect, nevertheless the UAE authorities is working arduous to offset any unfavourable affect coupled with the imaginative and prescient of the sensible management of all of the emirates leaders. Regardless of the political and financial elements impacting the world, which have been witnessed since 2022, Ajman was in a position to keep the identical variety of guests into the vacation spot in comparison with 2021 figures. In concord with a strategic imaginative and prescient and specializing in sustainability, Ajman will scale and rise as an essential touristic vacation spot within the UAE and is turning into increasingly engaging to vacationers. It’s outstanding what small cities can obtain when coupled with a sensible management.
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