Whereas Vrindavan reverberates with the title of Lord Krishna, this holy city can be synonymous with lots of of Hindu widows, lots of whom needed to search refuge right here having been shunned by society. For many years, widows, draped in white, have been forbidden from enjoying Holi. However since 2013, yearly on the competition of colors, they shun customs and traditions to have interaction in revelry. After concentrated efforts by varied NGOs, the widows of Vrindavan began partaking within the competition, which is marked by conventional Brij Bhasha music, gulaal and flowers.

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